Tuesday, March 31, 2009

GM Chrysler Bailout

President Obama recently introduced a bailout program for American Auto companies promising to honor warranties even if the company, specifically General Motors and Chrysler, go Bankrupt. Basics of the program were reported upon in both the CNN website and countless blogs throughout the web including conservative blog sight Hot Air, which was a top hit in a google search. Both articles were framed under the assumption that readers are aware of the current economic crisis. 

The CNN piece opened with an optimistic tone in the piece claiming that it comes at a "crucial time." The article goes on to describe the logistics of the program and including quotes from President Obama, GM company representatives and a Kelly Blue Book editor Jack Nerad. By quoting Nerad the article aims the information towards the consumer providing information about current and future implications of the bailout. With a clear focus on the current state, i.e. possible sales increase. 

The Hot Air Piece also provides an overview of the financial plan by including a copy of the press release. The intended audience differed because much like the the name of the blogsite, the writers intentions were simply to voice disapproval (let off steam of hot air). The writer refers to the president as "Uncle Obama" and maintains a sarcastic tone as he calls towards "fans of the DMV" because claims will assumably be filled in at the DMV in the future. The article also focused on more future rather than present implications including the possibility that warranties will become less thorough, providing less retribution to car owners since the bill will be paid primarily by tax dollars. 

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